Tatts Group is a highly successful operator in Australia’s gambling market, but its successful has largely been limited to the land-based world. Now, under the lead of Robbie Cook, Tatts Group is setting its sights on the online gambling market.
As online gambling becomes increasingly popular among Australians, it is important for local operators to appeal to residents. Currently, they are competing with offshore operators that do not pay tax to the government, so it is important for licensed companies like Tatts Group to capture the attention of Australian players.
“Online is the biggest opportunity and how do you make that really work well in the context of the businesses we have?”, asks Cook.
That is exactly what Tatts Group plans on doing. Over the course of the next year, Cook wants to increase the company’s online profits by at least 3%. He hopes that the upward trend will continue into 2014 and 2015.
He plans to achieve this goal by focusing more on online marketing opportunities. He has hired a crack team of IT specialists to make this possible, and hopes that they will be able to increase the number of Australian customers at Tatts’ online betting and lottery websites.