The Australian Association of National Advertisers has recently introduced a self-regulation codes for gambling companies which aims to ensure that they advertise their services responsibly. The goal is to prevent young people and vulnerable individuals from being targeted by gambling ads, but betting operator TabCorp is doubtful that the measure will be effective.
The AANA’s new self-regulation code imposes a number of restrictions on gambling ads. For example, advertisements should not promise or imply that winning is guaranteed, show people betting while drinking alcohol or show gambling as a way to relieve financial stress.
Recently, TabCorp made its concerns about AANA’s code, questioning its ability to really make a difference in the way that marketers advertise gambling activities. The company has stated that it is not a replacement for government regulations, which would be a more effective way of ensuring that gambling is marketed responsibly.
“Our position is that wagering advertising is best dealt with through a national and consistently applied legal and regulatory framework, rather than through a self-regulated code, which does not have broad endorsement,” says a TabCorp spokesperson.
The AANA has fired back, defending its self-regulation code. The organisation argues that the code has prompted the NSW government to take a stricter stance against questionable gambling practices and advertisements.
“Since the idea for the code was first proposed, the landscape has changed with the NSW government toughening its stance on inducements and live odds advertising,” reads a response from the AANA.
There is no word yet on whether or not the government will introduce its own gambling advertising laws. At the moment, the AANA’s code seems to be a fair substitution, but continues to be criticised by companies like TabCorp that are doubtful of it’s true efficacy.